Another project from the famous architecture firm Gui Mattos and developed by Idea!Zarvos. Flora aims to give fresh couples a proper environment to see their families growing & flourishing. — Arnold, 2015, Photo Leo Sang


Illustrated by the Argentine artist Luisa Freixas, whose floral motifs are both feminine and strong, the project’s identity unites pastel colors, paper textures and paint strokes to make a contemporary and hopeful feel, same for the mixture of classic and modern typographic elements, culminating in a refined and happy language.

Calm and green areas are already scarce in São Paulo, but the need for peace and quiet never cease when raising children. Flora is located on Vila Ipojuca, a small neighborhood with few buildings, a rare view in São Paulo’s skyline.